How to accelerate your international growth in 45 minutes

How to accelerate your international growth in 45 minutes

Most startups enter international markets the wrong way — not because they lack ambition, but because the conventional advice they receive is wrong.

In this 45-minute session, Aarhus University researchers Yulia Muratova and Ingo Kleindienst draw on decades of international business research to challenge three assumptions that consistently derail early international expansion: that you should start with familiar markets, that you should wait until your home market is stable, and that finding the right local partner is a strategy.

What makes this session different is not opinion or consulting experience — it is evidence. The session is built on research findings from hundreds of internationalizing firms, translated into decisions that founders face right now.

This event will take place on the 18th floor with a beautiful view of Aarhus in the summer when its the most lively and green. The event also includes a light brunch so you are well prepared to learn.

Participants leave with a sharper question than the one they arrived with: not whether to go international, but how to do it in a way that the research shows actually works.

This session is a taster for the full one-day executive course International Growth for Danish SMEs: Go Global, Smart and Safe.